Perform the one-to-one dialogue by intelligently linking relevant parameters.
Generate
Whether a customer accesses your website, browses the app or performs a transaction: Data is created with every digital interaction. Caymland M4 generates GDPR-compliant data with every interaction. Anonymous data is characterized in real time by business logic and enriched to Smart Data.
Analyze
With manual and automated analysis functions, data is permanently processed and fed directly into automated processes. The integrated semantic engine identifies needs based on the agreed target context and ranks contacts according to defined criteria.
Control
With Caymland M4 content meets context, communication becomes meaningful and personalized campaigns create real dialog. Caymland M4 is designed for integrated control and automation that orchestrates all communication channels and integrates of the entire system landscape.
What is Caymland M4?
Automatically serve all customers and prospects with relevant information at the right time and in the right context via the preferred channels.
Caymland M4 is the essential tool for any marketing-driven company and is the basis for digital and individual communication.
Engines
- Tracking Engine
- Profiling Engine
- Asset Engine
- Communication Engine
- Campaign Engine
- Workflow Engine
- Reporting Engine
Components
CRM
Full-featured CRM for real customer relationships.
Identify interests
Identification of needs based on semantic and subject-specific logics.
Automation
Smart and easy automation across all business processes.
Segmentation
Selection of all values and use of the segments in all processes.
Communication
Serve digital and analog channels such as email, SMS, push, print, etc.
Customer acquisition
Get more customers with relevant content and intelligent processes.
Personalization
Delivery of personalized content across all channels.
Customer Journey
Automation of the customer journey and ranking of contacts.
Dashboard
Graphical overview of all key figures, also from third-party systems.
Files
Management and process-oriented control of files.
Sales
Dates, opportunities and tasks with reminder function.
Forms
Easy creation and integration of multi-level forms.
Interfaces
API-first developed system with latest interface technology.
Email Editor
Drag & drop editor for easy creation of sophisticated emails.
Image Database
Integrated image database for easy and fast access to image files.
Lead Scoring
Intelligent classification via automated scoring.
Data protection
Caymland M4 was developed taking into account the GDPR. Caymland M4 ensures that interaction data is fully available and personal data is stored for specific purposes. Before appropriate processes are initiated, Caymland M4 ensures that consent for the storage, processing and re-use of personal data is always available.
Frequently asked Questions
